This is the new poster ad campaign by Depaul, the homelessness charity, that wants to highlight that there are two sides to everystory of homelessness.

This poster campaign is both beautifully clever, beautifully moving and beautifully heartbreaking.

depaul-9

depaul-8

depaul-7

depaul-6

depaul-5

depaul-4

depaul-3

depaul-2

depaul-1

For more information on Depaul and Depaul Nightstop visit:
www.depaulnightstopuk.org and www.depauluk.org

First seen on AdWeek here: http://www.adweek.com/adfreak/clever-corner-billboards-show-theres-another-side-homelessness-163977

Credits:
Client: Depaul; Agency: Publicis London; Executive Creative Director: Andy Bird; Creative Director: Paul Mason; Art Director: Dan Kennard; Copywriter: Ben Smith; Head of Art and Design: Andy Breese; Designer: Dave Stansfield; Photographer: Mark Wesley; Account Manager: Tom Froggett; Head of Operations: Debbie Burke; Agency Producers: Steve McFarlane, Ed Page, Greg Collier; Art Buyers: Sarah Clifford, Claire Lillis.

Got a question?

Ask a question, or write a comment below.