A massive slap from Google
Being out of the game and not writing articles, being active on social media and not reaching out to the community has meant that ENM has just been given a massive slap from Google.
Organic traffic from Google has dropped by 1500% in the last 6 months. Not great. All the lovely people who stumbled on to ENM via Google have pretty much disappeared. Check out the data from Google Analytics below:
Again, this drop is echoed in the Google Webmaster Tools search queries outline. Google has given us a double whammy knocking out ENM in terms of impressions (blue) and clicks (red).
There is a little glimpse in to how Google can take your beloved traffic and turn the tables on you in the matter of a few short months. A lot can be learnt from this and these are my takeaways.
1 – Google is a business and isn’t your friend. The traffic is not yours and you cannot rest on your laurels.
2 – Content is king. We all know that quality optimised content that is socially proofed is the key to success.
3 – In digital marketing everything is a learning experience. Mistakes and bad times are the key to success in the long run.